Over the years, SSUP Group has built a family of brands with unique balance, in the brands it owns and in the different consumer groups it appeals to, as well as in its geographic strength and in its category strength.
Investing in brand equity is one of SSUP fundamental strategy. Our brands have clear brand positioning, a high level of brand awareness as well as brand loyalty from several millions customers. SSUP invests heavily in effective and holistic marketing programs to grow each brand's popularity and share of voice. We also invest in branding strategy and design to ensure that every brand in our portfolio has a clear positioning and identity that are cascaded down to all consumer touch points, such as store design, product design, brand communication materials and merchandising display.
Katanyu was launched in 2010, as SSUP Group's social enterprise product brand. All profits from Katanyu products will be used to support Thailand's education development. We believe that education is the core foundation to build sustainable development for the country. Katanyu products include mineral water, printing papers and office supplies. Products are distributed through schools, universities, corporate office, supermarkets and restaurants.
Sakdibhornssup family, who are the founder of SSUP Group, established the Sakdibhornssup foundation for education in 2006
With a strong mission to build a sustainable development for the country's education and healthcare, the foundation launched various programs such as teachers training program, e-learning program for high school students, and collaboration with Khan Academy to translate various tutorial vdos on youtube to Thai language
Over the years, we have trained over 10,000 teachers nationwide